Seth Godin Tribes: We Need You to Lead Us

ISBN 13: 9781591842330

Tribes: We Need You to Lead Us

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9781591842330: Tribes: We Need You to Lead Us
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The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
 
Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
 
It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).  Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
 
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
 
If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
 
Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
 

 

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From the Author:

This book represented a turning point for me and for my work.It's been ready by Presidents, CEOs, freelancers, non-profit executives and stay-at-home parents. 
While most leadership books are actually about management, about some form of coercion to get people to do what you want them to do, this is a book about the internal struggle we have to choose to lead.I hope it resonates with you.

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Book Description Penguin Putnam Inc, United States, 2008. Hardback. Condition: New. Language: English . Brand New Book. The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin s visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It s human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again--leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think--really think--about the opportunities to mobilize an audience that are already at your fingertips. It s not easy, but it s easier than you think. Seller Inventory # ABZ9781591842330

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Book Description Penguin Putnam Inc, United States, 2008. Hardback. Condition: New. Language: English . Brand New Book. The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin s visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It s human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again--leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think--really think--about the opportunities to mobilize an audience that are already at your fingertips. It s not easy, but it s easier than you think. Seller Inventory # ABZ9781591842330

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Book Description Hardcover. Condition: New. A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or even musical (think of the Deadheads). It's our nature.Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger and enabling new tribes to be born - groups of ten or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming. Who is going to lead all these tribes?If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerchuck, a wine expert with a devoted following. Chris Sharma leads a tribe of rock climbers up impossible cliff faces while Mich Mathews, a VP at Microsoft, runs a tribe of marketers from her cube.If you ignore this opportunity to lead, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking If obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.Tribes will make you think about the opportunities for leading your fellow employees, customers, investors, believers, hobbyists, readers . It's not easy, but it's easier than you probably imagine. Seller Inventory # 5519876

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